The craft beer buyer is a discerning consumer. Increasingly crowded retail shelves makes managing your message in this market more critical than ever before. According to Nielson, nearly 60% of craft consumers are younger than 35 and on average these craft beer-drinking millennials sample more than five brands per month. With such a multitude of choices on the shelf vying for the attention of a fickle consumer, what’s a craft brand to do?
It’s all about the label. You have mere seconds to make an impact and if you are going to grab the attention of potential consumers, the more you stand out on the shelf the better your brand’s chances of making its way to the checkout counter.
That’s where we come in. Macaran’s world-class print technology and craft beverage production expertise makes us one of the premier printers of craft labels in the country. We know craft beverage. We’ve been producing beverage labels for decades. We know how to make sure your products are delivering eye-capturing graphics while conveying an authentic experience to the consumer.
And no job size is too small. Our state-of-the-art digital press technology delivers highest-performing graphics with run sizes of one hundred labels or one million labels. To learn more about how we can help you achieve immediate results, contact us today for a free consultation.
Here’s a word from our President Nick about Macaran and craft beer…