The consumers of nutraceuticals are discerning shoppers. They are dedicated to health and wellness and want the products they purchase to convey a sense of holistic wellbeing. The purchasers of nutraceuticals want to do more than simply buy a product off the shelf, they want to buy into a lifestyle. The nutraceutical label has the unique challenge of having to offer broadest shelf appeal while at the same time conveying critical information to the consumer. It has to be pretty and smart.
Macaran can help you create attention-grabbing graphics that target specific demographics. With our extensive expertise in hinge labels and peel-and reseal labels, all of your messaging will be available on even the smallest containers.
Macaran’s nutraceutical customers include large health and wellness brands in addition to smaller, regional companies that need fast turnaround times for the smallest job sizes. Our worldclass flexo and digital press technology can meet all of your nutraceutical labeling needs whether your job size is 100 labels, 1,000 labels or 100,000 labels.