Spirits brands need label suppliers who are innovative and flexible, in addition to having a wide variety of decorating capabilities. They need label companies with extensive printing and application expertise to help guide them in the best choice for product decoration and performance.
With the annual growth rate of whiskey sales leading all categories, other spirits sectors have to work harder than ever to achieve on-the-shelf differentiation in front of consumers. Packaging plays a critical role and Macaran’s long history and expertise in the spirits sector provides brands with innovative labeling solutions to help them tell their stories and appeal to today’s consumers.
Current trends driving spirits packaging growth include hot and cold foiling, ‘premiumization’ and specialty varnishes. Spirits companies are always seeking a new innovative labeling look. One of Macaran’s core strengths is taking the current decoration techniques and enhancing them so that our customers can showcase something truly unique on retail shelves.